A 5-day review of Microsoft Clarity data, May 7–11, 2026. Prepared for Ajlan & Bros Holding.
AJStore had 84,682 sessions in 5 days — but only 106 purchases. Users are engaged: 3:58 average session time and 77.8% scroll depth confirm real interest. The problem is structural. A broken checkout, slow pages, and no system to bring users back are holding revenue down by an estimated 4–8×.
"Can't find variable: phonenumber" — 88 sessions hit this error at checkout. In Saudi Arabia, a phone number is required for delivery. Every one of those sessions is a blocked order. Revenue is being lost right now.
The Facebook App (5.7%) and Instagram App (4.9%) block payment tools like Apple Pay, STCPay, and Google Pay. About 9,000 sessions per period cannot check out. A simple "Open in Chrome" prompt would fix this right away.
Only 1 search event across 84,682 sessions. This is not normal behavior — the search function is broken, hidden, or not tracked. Users who can't find products leave. This is a quiet but costly problem.
Snapchat drives 24.2% of tracked referral traffic. Saudi Arabia is one of the top Snapchat markets in the world. But this high-value audience lands on a generic page with no tailored experience.
Only 4 subscribe events across 84,682 sessions. Every visitor who leaves without subscribing is a wasted ad spend. There is no WhatsApp capture, no loyalty program, and no exit-intent offer to turn paid visitors into future customers.
Facebook sends the most traffic but likely converts the least. Broad targeting in Saudi fashion brings in visitors who don't know the brand and leave quickly.
A "phonenumber" code error is breaking checkout right now. Orders are failing without warning. This is the top fix in this report.
At 0.12%, the conversion rate is 14–20× below the MENA fashion benchmark of 0.8–2.5%. This is not a traffic problem. The entire purchase path is broken.
Every second over 3s raises abandonment by 32%. With 84,682 sessions, this means thousands of lost users every day.
Every sale costs money to acquire because no one comes back. The business runs entirely on paid ads with no repeat customers.
About 9,000 sessions from Facebook and Instagram apps cannot check out. These browsers block payment tools like Apple Pay and STCPay.
All three Core Web Vital scores are failing (LCP, INP, CLS). Google ranks slow mobile sites lower. Organic search — the highest-intent channel — makes up just 3.7% of sessions.
Core Web Vitals — All Failing
Fixing the JS error, the in-app browser issue, and page speed alone could lift conversion from 0.12% to 0.3–0.5% — without spending more on ads.
This is the site's most-visited page. A heatmap review and Add-to-Cart improvements — button placement, size selection, and trust signals — could boost results right away.
Saudi Snapchat users are young and brand-loyal. A fast, Arabic-first landing page for Snapchat campaigns would cut bounce rate and improve return on ad spend.
An exit-intent WhatsApp prompt — offering a first-purchase discount — turns leaving visitors into future customers. WhatsApp use in Saudi Arabia is near-universal. Cart recovery rates of 5–15% are well documented.
Fix the phonenumber variable in the Magento checkout code. Test on Chrome Mobile, Mobile Safari, and Samsung Internet. This is a 1–2 hour fix with instant revenue impact.
Detect Facebook and Instagram in-app browsers when users reach checkout. Prompt them to open in Chrome or Safari. This removes the payment barrier for about 9,000 sessions every 5 days.
Convert hero images to WebP or AVIF format. Add image dimensions to fix layout shift (CLS). Enable full-page caching in Magento. Deploy a CDN with a Saudi Arabia server location. Preload the main image on key product pages.
Find and fix the broken search function. Restore it with Arabic autocomplete and product image previews. Make search easy to find on mobile. Users who search convert at 2–3× the site average.
Review the Clarity heatmap for this top page. Check the Add-to-Cart button on mobile, size selection, delivery date display, and trust signals. A/B test the button placement and text.
Build a fast, Arabic-first page for Snapchat traffic. Show the exact product from the ad, a clear Add-to-Cart button, and a delivery promise. Remove all distractions. Dedicated landing pages lift conversion by 30–60%.
Show an exit-intent pop-up with a first-purchase discount in exchange for a WhatsApp number or email. Connect it to your CRM. Send cart recovery messages within 1 hour of abandonment.
Turn on the NPS survey on the Order Confirmation page in Arabic. Review results weekly. It's free and already in Clarity — direct feedback from your best customers.
AJStore is bringing in a large, engaged Saudi audience. Session time, scroll depth, and traffic volume all show real demand. The problem is not the brand or the product — it is structural.
A 0.12% conversion rate at this traffic level is not a demand problem. A broken checkout, in-app browser payment failures, slow page speed, and no retention system are all blocking a ready-to-buy audience.
Fix the checkout. Fix the page speed. Build a system to bring customers back.
A near-term target of 0.3–0.5% conversion is realistic — that's a 2.5–4× revenue gain on current traffic with no increase in ad spend.